B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). But it’s also widely misunderstood. Oh, and yes, some advertising, too. One Key Similarity.
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