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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

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B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

This quarterly focus also means that long-term planning and learning fall down the priority list.Plus the reasonably rapid turnover of people (and the allure of the new broom scenario – change the team, change the agency etc) doesnt help either.And finally, as a mea culpa on the agency side of things, we do like shiny new things ourselves too.

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Using Content to Move Prospects Forward in the Sales Cycle

B2B marketers are stumbling in the dark

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