article thumbnail

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). One Key Similarity.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. They took the paper stuff in manuals and memoranda and newspapers and converted it into digital form. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. September 2006. Rob McNair-Huff.