Business Blogging, Enterprise Management and P2P

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Marketing and innovation produce results; all the rest are costs.'”

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

PKM and the Organization - Pollard

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for.

Organization

Organization Peer-to-peer Lead Ranking Budget Programs

B2B Marketing Zone

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

PKM and the Organization - Pollard

Webinars

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