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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

28) Today, marketers allocate 34% of their overall budgets to inbound tactics -- 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 86) PPC accounted for just 6% of all leads for marketers in 2013.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 24) Cost-per-Lead (CPL). 70) Pay-per-Click (PPC). Learn more here.).

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. CPL (Cost Per Lead) – The amount of money required to get a new lead through a marketing campaign.