Remove Business Blogging Remove CPL Remove CTR Remove PPC
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL).

article thumbnail

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. CPL (Cost Per Lead) – The amount of money required to get a new lead through a marketing campaign.