Buzz Marketing for Technology
JUNE 27, 2008
Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.
Webbiquity
OCTOBER 8, 2019
.'” This isn’t to disparage any other business function. Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. Okay, but consumer marketing is a lot bigger. One Key Similarity.
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