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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

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Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]

Outbound Engine

A quick Google search for DIY marketing provides millions of results. Literally, almost 300 million results for “diy marketing.” ” You’ll find countless how-to guides and software options designed to lead you to the promised land of DIY marketing. Pitfall #2: Lack of Expertise.

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5 Ways to Scale Your ABM Strategy

Adobe Experience Cloud Blog

Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar?

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The Metrics You Need to Measure Marketing Automation Effectiveness

Hubspot

There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. Turns out marketers are feeling the pain of this crucial step, though. Activity Metrics.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. 40% of all “opened” emails occur on a mobile phone.

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The Entrepreneur Interview Series #23: Nicolas Wegener, AdBase

Webbiquity

But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix ) today. The first problem is that most of the tools simply aren’t very smart. The resulting gaps and overlaps make it difficult for marketers to make the best decisions.