Sales Intelligence: What to Expect When You’re Prospecting
Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by Churn. Can records be combined? Timeliness : Is the data fresh?
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