B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. A good CPO is different for every company and should be based on your unit economics. Lead quality.
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