article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. The CFO is stressed out about the burn rate.

article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. The CFO is stressed out about the burn rate.

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article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. The CFO is stressed out about the burn rate.

article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

In an earlier blog post , LeanData explored the challenge salespeople and marketers face creating consensus among buying committees of potential customers. said Adam New-Waterson , the chief marketing officer at LeanData. Sales and marketing pros know the drill. The CFO is stressed out about the burn rate.