The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. Increased email open rate by 25% with emojis in subject lines.
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