Bundling, Elasticity and Terms and Conditions

E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

JANUARY 11, 2023

Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer. Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. Train customers to wait for discounts.

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

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