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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The vendor is also integrating with the R statistical system for predictive models and scoring. which also owns a database marketing services agency called Blue Sheep. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Every major marketing automation vendor has tried to do the same. It’s doubtful that Marketo, or any other remaining independent marketing automation vendor, has the market power to do this. I’m saying they lack the market strength to erect barriers to collect monopoly rents. Let me be clear.

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