Attendify

JUNE 13, 2019

The fact is that as event technology becomes increasingly commoditized—the marketplace now hosts hundreds of event apps alone—the heat is on for vendors to go beyond product capability when differentiating themselves. Finally, look for a company that offers multiple pricing options with distinct terms. How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Salesforce Marketing Cloud

APRIL 29, 2022

Energy and utility companies make contingency plans. Especially in times of crisis, customer experience is still a key differentiator. With all customer data in one place, sales and service teams can create, bundle, and deliver personalized services and offers.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Hinge Marketing

SEPTEMBER 11, 2017

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. And in fact, it is.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96