ANNUITAS
AUGUST 19, 2010
By developing this process, both marketing and sales now know exactly what a Marketing Qualified Lead (MQL) is, which will ultimately lead to increase the lead quality and sales close rates. In a recent post on his Propelling Brands Blog , Adam Needles discussed B2B research conducted by Bulldog Solutions and Frost & Sullivan.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.
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