Bulldog Solutions Buying Cycle Cost Sales Leads 
Industrial Marketing Today
OCTOBER 1, 2011
They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. Then comes the silence because they are having trouble connecting the dots between inbound marketing and sales.
Online Marketing Institute
JULY 31, 2009
Posted by: John Kottcamp | April 16, 2008 at 01:18 PM We've actually seen a shortcoming in assigning a single numeric lead score. Our approach is to score the lead along multiple dimensions. Three key ones that we look at: profile match, engagement level, and buying cycle position. This can be a bit noisy.
Expert insights. Personalized for you.
60 
Let's personalize your content