What It Means to Get Branded Content Right
Content Marketing Institute
FEBRUARY 5, 2019
In contrast, its competitors – like Shell, Castrol, Valvoline – are global giants with massive marketing budgets and over 100 years of earned brand affinity. Autodesk’s AutoCAD computer-aided design (CAD) software is used by millions of architects and mechanical engineers. In the name of brand love. For its Original.
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