Budget Programs, De-duplication, Enterprise Management and SMB

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Budget Programs

De-duplication

Enterprise Management

SMB

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650.

Enterprise Management

Enterprise Management Work Management Marketing Management Budget Programs

The Best Marketo Add-Ons for SMB

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Especially for smaller teams, potential wins need to be carefully measured against your team’s capacity, budget, and business goals. De-duplicate your leads.

Marketo

Marketo SMB Lead Scoring Lead Ranking

B2B Marketing Zone

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

The Best Marketo Add-Ons for SMB

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