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2011 B2B Marketing Trends

Webbiquity

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Additionally, they might aid in generating a profitable return on your marketing spend. They must have given you their contact information in order for you to get in touch with them as part of your inbound lead management activities for them to qualify as a lead. What is a Lead?