Budget Management Forrester Purchase Intent Statistics 
Markempa
AUGUST 12, 2021
I’ve seen companies spend too much time getting people to raise their hands (i.e., According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Marketing can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.
Televerde
OCTOBER 30, 2019
I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.
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