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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. but that percentage is growing fast.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Marketing Charts ).

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

On average, social media accounts for 11% of digital marketing spending. eMarketer ). eMarketer ). 3 SMB Social Media Marketing Stats. 75% of SMBs use social media to promote their businesses–more than any other media category. ( Social Media Today ). Social Media Today ). MarketingProfs ).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. eMarketer ). How Small to Midsized Businesses (SMBs) Use Social Media. eMarketer ). 40% of marketers use Google+. Content marketing works.