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Predictive Analytics Methods to Improve Email Marketing

Martech Advisor

By studying the gathered data such as purchase behavior, website browsing behavior, customer relationship management (CRM) data, social media interactions, and email engagement metrics, one can create smarter marketing campaigns that resonate better with the prospects. Impact of Predictive Analytics on Email Marketing.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns.

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