Remove BtoB Remove Hubspot Remove Marketing Leads Remove Peer-to-peer
article thumbnail

How To Align Marketing With Sales

Marketing Insider Group

If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales.

article thumbnail

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). Marketing Charts ).