How Social Media Helps Marketing, PR, And Sales Become Better Friends
Marketing Insider Group
APRIL 21, 2011
And it often extends to our colleagues in PR. The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. This is really where PR can take the lead.
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