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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. Instead they should focus more on reputation building especially, if they have a complex sale. They have it wrong. " Read my post on defending thought leadeship.

Word of Mouth

Word of Mouth Lead Generation WOM B to B

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. A while back, I met with a CRM consulting firm. This is especially important in generating postitive word of mouth (WOM) too. A while back, I met with a CRM consulting firm. What thought leadership content am I missing?

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Lead Generation Budget Programs Word of Mouth B2B Thought Leadership

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

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