BtoB Buyer Personas Long Tail Marketing PR 
KoMarketing Associates
MARCH 21, 2013
However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. Give your PR team knowledge to help win the big pitch. Final Thoughts.
Ambal's Amusings
AUGUST 27, 2009
He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” When you build content especially for your buyer personas, you build a relationship with people before you’ve even met them.”
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