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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

However as discussed in recent BtoB Research Insights piece, “ Defining the Modern Marketer “, key metrics in the evaluation of overall marketing performance must end up focusing most heavily around sales performance and enablement. For example, bug / support requests provide hints for content marketing development.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” When you build content especially for your buyer personas, you build a relationship with people before you’ve even met them.”