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Why VP Sales Leaders Need Social Media Engagement, Too

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Key Questions Sales and Marketing Leaders Should Address During Alignment on the Lead Generation Process: Customer Personas – who are we as a brand targeting and what business problem(s) are they struggling with? Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.

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Why Sales Needs Social Media Engagement Insight

Oktopost

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. What Leads Should Sales Get?