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Why Sales Needs Social Media Engagement Insight

Oktopost

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

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Data Collection is Critical for Lead Generation

PureB2B

But, when too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. Once you’ve uncovered your customers’ needs and have created a data-driven persona, you will be able to drive conversion and brand loyalty.

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Data Collection is Critical for Lead Generation

PureB2B

But, when too much emphasis is placed on generating and closing sales instead of strategic thinking, conversions can result in short-term wins at the expense of nurturing long-term customer bonds. Once you’ve uncovered your customers’ needs and have created a data-driven persona, you will be able to drive conversion and brand loyalty.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

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16 marketing automation platforms your organization should consider

Martech

Acquia Campaign Studio (formerly Mautic, which it bought in 2019) is a customer journey orchestration solution that allows brands to align their digital strategies, create, orchestrate and deliver exceptional customer experiences across all channels. HubSpot Sales Hub: Sales productivity software for sales teams at growing businesses.