Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Content Standard

APRIL 19, 2024

With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. The popularity of these social media channels varies considerably by demographic.

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Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 109

Brand Identity Branding Advertising Agencies Cross-Selling 109

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Brand Identity Branding 123

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Finding the right influencers and communities Look for influencers whose followers match your core demographic.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

ClearVoice

APRIL 7, 2020

If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way. Start with a brand positioning statement. Who is your brand here for? That’s great.

Demographics 59

Demographics Differentiation Statistics Positioning 59

Marketing Insider Group

DECEMBER 16, 2015

Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. This required a lot of […].

Demographics 100

Demographics Intent PR Marketing 100

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Position your brand as the story’s wise guide – think Yoda.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Hubspot

MARCH 15, 2019

Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. Occupation.

Demographics 77

Demographics Segmentation Education Distribution 77

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Your target audience may belong to a particular demographic or behavioral group, or they may do a certain job. This is distinct from what you, as a brand, want the audience members to know.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Spiralytics

MARCH 29, 2023

Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. Why Should Brands Prioritize Facebook Reels? One such feature that Facebook has launched is Reels.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time.

Generation 131

Generation Brand Identity Branding Peer-to-peer 131

ClickZ

MARCH 14, 2022

As brand marketers, it’s our responsibility to create brands that people view positively and want to connect to. When marketing is inclusive, your brand has a better footing with an even larger audience and creates even stronger ties with your customers. The impact of inclusive marketing on business growth is well documented.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Top Rank Marketing

NOVEMBER 24, 2023

ANA “B2B brands are all drowning in a sea of sameness. Every brand is blue, every brand is saying the same things in the same way. The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. Start with Three Words To establish a compelling brand voice, it’s crucial to begin with a strong foundation.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Stevens & Tate

FEBRUARY 15, 2021

Branding is more than just creating a logo and slapping it on a website or the side of a van. Brand is about a consumer’s perception of your company. Connecting emotional with a brand takes dedication, a brand leader and relentless following the style guides rules and guidelines. The Brand Development Process.

Process 131

Process Brand Identity Branding Work Management 131

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. What Exactly is Email Personalization?

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Contently

AUGUST 18, 2016

And here’s a special item just for marketers: According to the infographic, 60 percent of college students would purchase from a brand if they received a coupon on Snapchat. For more about Snapchat’s morphing demographics, check out the infographic below. That has a nice ring to it, doesn’t it?

Demographics 60

Demographics Social Networks Network Marketing Advertising Agencies 60

Martech

JANUARY 24, 2022

AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will accept all cookies when prompted, but 27% say they will do so only on the website of a trusted brand. Why we care.

Privacy 92

Privacy Lead Scoring Lead Ranking Brand Identity 92

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Heinz Marketing

MARCH 25, 2022

But we’ve been missing a huge opportunity in Instagram all this time—and that’s showcasing our employer brand. What is an Employer Brand? An employer brand is the image people have about the employment experience at your company. Have you spent any time thinking about your employer brand? Instagram and Employer Brand.

Brand Identity 91

Brand Identity Branding Internet Marketing Linkedin 91

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Here are 20 personalization strategies for e-commerce brands: 1. Personalization makes a customer feel seen by the business and improves their shopping experience. Personalize email marketing campaigns.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

ClickZ

MAY 25, 2023

Using AI, the app would analyze customers’ purchase history, browsing behavior, and demographics to identify patterns of retailers they are likely to be interested in. The post Examining how AI can improve customer-brand relationships appeared first on ClickZ. Join the conversation with us on LinkedIn and Twitter.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Marketing Budget 52

Marketing Budget Brand Identity Branding Business 52

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brand Identity 193

Brand Identity Branding Work Management Marketing Management 193

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Social Media 135

Social Media Marketing AI Media Brand Identity 135