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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Because there really is no benefit in beating your customers to the punch.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.