Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? What do you think? Most orgnisations and agencies are still very tactical across the board. Means a lot to me.

PR 161

PR Social Media Paid Content Media 161

B2B Marketing Zone Posts

JUNE 9, 2010

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Here are the key areas where Social CRM can be useful -.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S. I love Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62