Marketing Funnel vs. Sales Funnel: A Complete Guide
Ledger Bennett
MAY 7, 2020
Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Content Examples: Blog posts, videos, podcasts, helpful articles, etc. The B2C funnel will be very product eCommerce focused. So essentially they behave very similar in principle.
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