30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
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DECEMBER 12, 2017
It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ann Handley.
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