complete-crm-system Blast Campaigns Forrester ROI Studies 
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
SnapApp
JANUARY 11, 2018
49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. Here’s the hard data: . Source ). . .
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