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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Direct marketing lists? is B2B platform different, yes and no - I think you have to have the CRM system as the Marketing backbone and the Website and Marketing automation tools integrated with the CRM system.

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Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

Bursters know that the less they respond by email, the more their colleagues will seek them out using other channels. However, many companies will find themselves at risk of not benefiting from the hyperproductivity of the burst economy because to the busy, it looks like an excuse for slacking off rather than blasting off. Share/Send.

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