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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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What is personalized marketing and how is it used today?

Martech

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization? Examples of personalized marketing.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

Lastly, while marketing automation software is often compared to customer relationship management (CRM) software because of their overlapping functionality, the core function of CRM is to capture, track and analyze leads, prospects, and clients for sales departments. Lead scoring and management. Social media marketing. Content marketing.