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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by: Andrew Wyatt | April 06, 2008 at 09:18 AM Does the B2B Marketing Platform need the same platform components as B2C is an interesting question because it is a yes in some areas and no in other areas.