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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As more marketers get on the bandwagon, the consumer is going to be pelted with “messaging&# from these marketers and it’s only a matter of time when the consumer’s tolerance for this messaging reaches a point of saturation. Of course, *I* have an app for all that.

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B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? Positioning yourselves as “lead management” does not help differentiate what you REALLY do.