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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

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3… 2… 1… Blast off! Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). Are there program management features or services to monitor, analyze and optimize your campaigns?