3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers
chiefmartech
JANUARY 21, 2019
Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. tl;dr There are three trends that are changing the nature of martech. “For God’s sake, why?”
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