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How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. Generally, marketers are responsible for generating quality leads so that the sales team can acquire new customers as quickly and efficiently as possible.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. Generally, marketers are responsible for generating quality leads so that the sales team can acquire new customers as quickly and efficiently as possible.