Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
A qualified lead is someone vetted as a valid potential customer. Generally speaking, there are two levels of leads generated by marketing activity: Marketing qualified leads (MQLs) are prospective customers who have shown some interest in your online marketing. Sales qualified leads (SQLs) are the next step beyond an MQL.
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