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What Is Outbound Sales? Strategies and Tips

Salesforce Marketing Cloud

To understand their needs and sell them on your solution, you need to define your ideal customer. This provides demographic traits like role and company and psychological traits like motivations and challenges. Generate leads Now that you know your target audience, it’s time to start searching for them.

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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? Get the free guide What is lead generation?