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The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)

Digital B2B Marketing

MAY 23, 2012

The new funnel directly acknowledges the different roles inbound marketing , marketing automation and telemarketing (or teleprospecting) play in demand generation. Benchmark conversion rates for each source provide an additional support point for marketers moving towards inbound marketing. Teleprospecting qualified leads.

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