The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)
Digital B2B Marketing
MAY 23, 2012
The new funnel directly acknowledges the different roles inbound marketing , marketing automation and telemarketing (or teleprospecting) play in demand generation. Inquiries that are not scored through behavior can be routed through telequalification, providing more traditional BANT (Budget, Authority, Need, Timing) qualification.
100 
Let's personalize your content