MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close. If handled poorly, the lead can slip right through your fingers and you lose the deal.
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