BANT Buyer Personas CRM Lead Nurturing 
Zoominfo
JUNE 24, 2020
Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Generating leads that aren’t a fit for your company’s solution can ruin the selling process , not to mention cause disruption between sales and marketing.
Zoominfo
JUNE 24, 2020
Making The Juice Worth The Squeeze Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities.
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