article thumbnail

What Is Sales? The Career of Champions

Salesforce Marketing Cloud

To support their sales efforts, they lead presentations and product demos and build customer relationships in person at the prospect’s place of business, at a trade show or convention, or in a location that’s near a prospect where they can engage face-to-face. Budget, Authority, Need, and Timeline B.A.N.T.

BANT 64
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. Learn more here.